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I was aiming something sober and efficient, in accordance with the advertiser's requirements, composed with a selection of photos of the models, the advertiser's logo, and the partners' logos.

Composition

My propositions were to use the models photos as a background pattern, big Elite Model Look logo on the center, partners logos well visible on top, obviously models pictures all along, on a typographic texture grid background, matching the black and whikte charter of the agency

Elite Model Look 2009 total covering campaign
Elite Model Look 2009 total covering campaign
Elite Model Look 2009 total covering campaign

The selected version:

Elite Model Look 2009 total covering campaign Elite Model Look 2009 total covering campaign

And then, [Ctrl] + [p] and voilĂ !

Paris campaign pictures:

Elite Model Look 2009 total covering campaign Elite Model Look 2009 total covering campaign Elite Model Look 2009 total covering campaign Elite Model Look 2009 total covering campaign

The back changed between the validation and the D day of the campaign. Tricky.


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